About project
For Arganabi, a beauty brand specializing in argan oil products, we developed a comprehensive e-commerce website with innovative features, managed targeted PPC advertising campaigns, reinforced their brand identity and maintained customer engagement through marketing strategies. These combined efforts have contributed to their continued success.
THE PROBLEM
Arganabi, a beauty brand specializing in argan oil-based cosmetics, struggled with limited online presence and sales due to an outdated website and ineffective marketing strategies.
SOLUTIONS
We revamped Arganabi’s online platform with a sophisticated e-commerce website featuring subscription options, loyalty programs, and affiliate marketing. Additionally, we implemented targeted PPC advertising and strategic email/SMS marketing campaigns to boost brand visibility and engagement.
THE OUTCOME
Our tailored solution led to significant growth for Arganabi, including increased website traffic, higher conversion rates, and improved customer retention. The brand’s online presence flourished, resulting in boosted sales and strengthened market position.
E-commerce website development
We worked closely with Arganabi to design and develop a bespoke e-commerce website that reflects their brand identity and offers a user-friendly experience. The website features a clean, modern design, intuitive navigation and a smooth checkout process. We’ve integrated essential features such as product categorization, search functionality and detailed product pages to enhance the shopping experience.
Loyalty System
To encourage customer loyalty and repeat purchases, we have developed a loyalty program for Arganabi. Customers earn points with every purchase, which they can redeem for exclusive discounts and rewards. The loyalty system encourages customer engagement, boosts retention rates and cultivates a community around the brand.
Affiliate system
Leveraging the power of influencer marketing, we’ve created an affiliate system that allows brand ambassadors and influencers to promote Arganabi products to their audience. Through unique referral links or discount codes, affiliates earn commissions for every sale they generate to the website. This collaborative approach extends Arganabi’s reach, reinforces brand credibility and boosts sales through reliable recommendations.
PPC advertising
We ran targeted PPC advertising campaigns on platforms such as Google Ads and social networks to increase Arganabi’s online visibility and drive qualified traffic to the website. By carefully selecting keywords, writing compelling ads and optimizing bidding strategies, we maximized ROI and generated valuable leads and conversions for Arganabi.
Branding and Product Design
Our team carried out an in-depth branding analysis and developed a coherent brand identity for Arganabi that resonated with their target audience. From logo design and color palette selection to packaging design and visual elements, we ensured consistency and authenticity across all touchpoints. The result is a strong, memorable brand that effectively communicates Arganabi’s values and unique selling proposition.
Email/SMS marketing
Through strategic email and SMS marketing campaigns, we interacted with Arganabi’s audience at different stages of the customer journey. From welcome emails and abandoned cart reminders to product recommendations and promotional offers, we customized communications to nurture leads and boost conversions. Using data analysis and segmentation, we delivered relevant and timely messages that strengthened customer relationships and stimulated revenue growth.
